Scotiabank / Women’s World Championship / Social

Target: Engaging Canadians of all ages to increase visibility of the women’s game.

Key Message: Scotiabank is proud to support the growth of the women’s game from the grassroots to the professional level.

We developed a series of social ads for Women's World Championship hockey, each post had an illustration and lifestyle option.

Art Director: Isaiah Lim // Copywriter: Adrianna Casuga

Using Format