Scotiabank / Smart Money / CRM Campaign


Key Message

Scotia Smart Money by Advice+ is a new digital suite of smart tools that provides you personalized advice and control at your fingertips to help you maximize your finances today.

Idea

When we think of a symbol for learning and wisdom, we often think of an owl. Scotia Smart Money is the wise old owl that gives personalized advice and insights by learning a customer’s finances.

We can show just how smart managing money can be with Scotia Smart Money by Advice+.


Objective

To create an up to 25-second video that will generate awareness and excitement around the launch of the Scotia Smart Money tool, including how the tool can help you manage your cashflow, budget and provide tailored insights for what you want to get out of your life.

Key Message

Scotia Smart Money by Advice+ is a new digital suite of smart tools that provides you personalized advice and control at your fingertips to help you maximize your finances today.

NEW SHADES (25s)

Superimposing app notifications into relatable and real-life situations to highlight the pillars and features.


How-to Video

Using Format