Observation

There are well-known charities that people are get used to donate because are in their top of mind and top of heart thanks to previous campaigns. That happens in every country around the globe and there's an opportunity.

Fact

There are over 170,000 charitable and non-profit organizations in Canada. How many of them do you know: Sick Kids, Canadian Cancer Society, Humane Society but what about the other 169,997?

Idea

When we think of charities, we usually think of Sick Kids and United Way. We want to bring attention to some lesser-known charities by “borrowing” the branding of the more easily recognizable ones. We will donate our workplace for less known charities.

This campaign that was visible to Scotia employees only

Art Director: Isaiah Lim // Copywriter: Tatianna Farfan