Fits Your Family

Key Message

Scotiabank offers advice and banking solutions tailored for your family’s evolving needs. The Ultimate Package for families will make your life simple, as it will allow you to manage your family finances all from one package.

Idea

Highlighting how the package is a tailored solution by visually showing “measurement” lines around the families to give the idea of how this package fits every type of family and their evolving needs.

Art Director: Isaiah Lim // Copywriter: Adrianna Casuga