Unwrap a Smile.

Creative Director: Chris Davies
Art Director: Isaiah Lim
Agency: Hill+Knowlton Strategies

During the brand’s 40th global anniversary, we created a 360-degree campaign. This integrated campaign, included social and native advertising, digital content and app development, experiential marketing , OOH, media relations and influencer engagement.

This four-week campaign generated more than 53 million impressions through earned traditional and social media channels.

Medium: Experiential

Using Format